Download Student Activity Sheet(s) for printout in PDF Format
Overview
Children learn that the purpose of advertisements is to encourage people
to buy something; children also practice differentiating ads from content
on Web sites.
Objectives
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Identify ads as links to sites trying to sell something |
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Distinguish ads from content at children's sites |
ISTE® National Technology Standards
Site Preview
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The use of these sites is for educational illustration
purposes only and does not constitute a recommendation or commercial
endorsement. Before using these sites, please evaluate them in light
of your school's guidelines about limiting students' exposure to consumer
products and advertising. You may want to choose alternate sites to
illustrate this lesson. |
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Nick
JR. |
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Funorama |
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FunRanch |
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Primary Games |
Online Resources
Materials
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Activity sheet (1) |
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Crayons |
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Online computer access |
Introduce (offline)
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Ask: What is the purpose
of a television commercial? Help children understand that television
commercials are intended to make people want to buy something. |
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Explain that another word for commercial is "ad" and that in this
lesson they will look for ads in cyberspace. |
Teach 1 (online)
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Take children to www.becybersmart.org and click on the
circle. Find the title of this lesson, and open its links. Choose
a site to explore with the class. |
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Ask: What can children do
at this site? Help them describe the activities offered and
discuss the content of the site. |
Teach 2 (online)
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Once children have explored the content, point out an ad. Discuss
how to distinguish the ads at a children's site. NOTE: In most cases,
the ads are labeled "AD." Banner ads (horizontal rectangles) are usually
at the top of a page; button ads (small squares) and ads of other
shapes and sizes may be placed along the sides and bottom. |
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Ask: What do you think this
ad is trying to do? (Encourage people to buy something.) |
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Ask: What happens if you
click on the ad? Demonstrate how clicking on an ad takes them
away from what they were doing. Explain that the ad is there to sell
something to children or their parents. |
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Show children how to use the Back button
to return to the site they were enjoying. |
Teach 3 (offline)
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Distribute the activity sheet. |
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Tell children to pretend they are looking at a Web page. Ask:
What is this page about? (It is a story of
the Three Little Pigs.) |
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Have children locate the ad. Ask: What
is pretty or fun about the ad? (The ad has a clown that wants
to have fun.) |
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Allow children to color the picture, suggesting that they use different
colors for the ad and the story. |
Close (offline)
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Ask: What is the purpose
of an ad? (to get you to buy something) |
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Ask: How can you find an
ad at a children's site? (look at the top, bottom, or sides
of the page for a rectangle, or box, with the word "AD") |
Extend (offline)
The following activity can be added for children who completed this lesson
in a previous grade.
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Have children explore advertising across several media. Allow them
to create displays representing advertisements in magazines, newspapers,
on television, and on Web sites. |
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Find the Ad