Download Student Activity Sheet(s) for printout in PDF Format
Overview
Students explore how some Web sites are designed as advertising environments
to entertain visitors while promoting advertisers' brands and products.
Objectives
| |
|
Explain that some Web sites are designed as advertising environments |
| |
|
Analyze the features of an advertising environment site |
| |
|
Make inferences about the intent of the features in such sites |
ISTE® National Technology Standards
Site Preview
Online Resources
Materials
| |
|
Activity sheet (1, two copies per student) |
| |
|
Online computer access |
Introduce (offline)
| |
|
Introduce the following scenario. Imagine visiting
a shopping mall. Although it is 20 degrees below zero outside, it
is warm and cozy inside. The mall is brightly lit and colorful, there
are stores to explore, comfortable chairs to lounge on, and snack
stands offering yummy treats. There are even jugglers and singers
to entertain you. |
| |
|
Ask: Why did the owner of
the mall go to such expense to make you feel comfortable? Students
might say that the happier the visitors, the more frequently they
will return, the longer they will want to stay, and the more purchases
they will make from the mall's stores. |
Teach 1 (offline)
| |
|
Take students to www.becybersmart.org and click on the
triangle. Find the title of this lesson, and open its links. Choose
a site to explore with the class. |
| |
|
Explain that the purpose of such sites, similar to a shopping mall,
is to build good feelings about the advertised brands and products
and eventually get people to buy them. Such sites try to keep visitors
as long as possible and make them want to return to the site again
and again. Point out that such a site is called an advertising environment
because its purpose is to display ads for items for sale. |
Teach 2 (online)
| |
|
Distribute the first copy of the activity sheet. |
| |
|
Have students complete the questions about the site they have just
explored and share their answers. Guide students to understand that
such sites are developed to encourage visitors to spend long periods
of time exposed to ads for items for sale with the hope that they
will eventually buy them. |
Teach 3 (online)
| |
|
Distribute the second copy of the activity sheet, directing students
to select one of the other suggested site links for this lesson. Have
students explore the site and complete the sheet. |
| |
|
Have the class compare and contrast their impressions of the two
Web sites. |
Close (offline)
| |
|
Ask: How are the sites you
visited like a fancy shopping mall? (They both offer entertainment
to attract viewers/visitors and include ads/stores for things to buy.) |
| |
|
Ask: What kinds of activities
are offered at such online advertising environments? (games,
puzzles, clubs, E-greeting cards, newsletters, movies, cartoons, and
sweepstakes) |
| |
|
Ask: Why do such sites offer
these entertaining activities? (Enjoyable activities will encourage
visitors to return frequently to the site, and stay for long periods
of time viewing the ads.) |
Extend (offline)
The following activity can be added for students who completed this lesson
in a previous grade.
| |
|
Have students imagine that they are in charge of creating an advertising
environment site for a product of their choice. Have them work in
teams to plan and present their proposals to the class. |
|
A Place to Advertise