Download Student Activity Sheet(s) for printout in PDF Format
Overview
Students learn that some Web sites are advertising environments intended
to promote good feelings about products.
Objectives
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Explain that the purpose of some sites is to make people feel good
about a product and want to buy it |
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Analyze the features of an advertising environment in cyberspace |
ISTE® National Technology Standards
Site Preview
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The use of these sites is for educational illustration
purposes only and does not constitute a recommendation or commercial
endorsement. Before using these sites, please evaluate them in light
of your school's guidelines about limiting students' exposure to consumer
products and advertising. You may want to choose alternate sites to
illustrate this lesson. |
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Crayola
Creativity Central |
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Barbie |
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Cheerios for Kids |
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Ronald
and Friends |
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Webkinz |
Online Resources
Materials
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Activity sheet (1) |
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Online computer access |
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Printer access |
Introduce (offline)
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Have students imagine the following scenario. You're
visiting a store that sells only your favorite kinds of toys. There's
a play area where you can try out the toys. There's a screen showing
a video about the toys. |
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Ask: What makes people want
to stay in this store? (There are fun and interesting things
to see and do.) |
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Explain that there are also places in cyberspace that are fun, interesting,
and sell things. |
Teach 1 (online)
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Take students to www.becybersmart.org and click on the
square. Find the title of this lesson, and open its links. Choose
a site to explore with the class. |
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Show students how the entire site is designed to entertain them
for long periods of time and to make them notice and feel good about
products for sale. |
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Have students identify all the ways the product is made into a "star"
of the site (displayed and integrated into the site's activities).
Optional: Define and discuss the terms "advertising" and "ads," and
help students identify any ads displayed on the site. |
Teach 2 (online)
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Have students complete the activity sheet and share their answers. |
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Optional: Have students explore another site selected for this
lesson and complete a second activity sheet. |
Close (offline)
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Ask: What is the purpose
of the site(s) you looked at in this lesson? (to show kids
a fun time and make them feel good about products for sale) |
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Ask: How can you recognize
such a site? Students should recognize that the product is
displayed while they are enjoying the activities at the site. |
Extend (offline)
The following activity can be added for students who completed this lesson
in a previous grade.
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Have students choose a favorite toy and brainstorm possible features
of the toy's Web site that would entertain other children and make
them feel good about and want to buy the products. |
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Things for Sale